🙌 

WE’VE RECEIVED YOUR DETAILS.

HAVE A SPARE MIN? LET ME SHOW YOU SOMETHING COOL…

OUR NEW ‘THANK YOU PAGE’ PROCESS CAPTURING HIGH VALUE DATA POINTS FROM 85% OF NEW ENQUIRIES.

Would you like to enrich 85% of your enquiries with the following information?

HOME BUYER OR INVESTOR

NUMBER OF BEDROOMS

MOST WANTED FEATURES

TIMELINE TO PURCHASE

AMOUNT OF SAVINGS

FINANCE NEEDS

Traditionally…

Capturing these data points on enquiries has been hard. 

Why?

Because the more info you ask for = lower conversion rate. 

Less enquiries. 

With a higher Cost per Enquiry 🥹

Which is why we developed this approach. 

This strategy takes the most un-sexy, under-appreciated and under-utilised page in all of digital marketing…

A.K.A… 

The ‘Thank You’ Page…

And turns it into our secret weapon.

HOW TO USE THE POST ENQUIRY ‘THANK YOU’ PAGE TO CAPTURE MORE INFO, SO THAT YOUR SALES TEAM CAN BETTER SELL TO ENQUIRIES.

HOW TO USE THE POST ENQUIRY ‘THANK YOU’ PAGE TO CAPTURE INFO.

So here’s the problem…

This is what most businesses do once a user submits an enquiry through one of their web forms:

They redirect the user to a generic ‘Thank You’ page. 

Yawwwn, right?

It does little to move the enquiry closer towards a sale. 

Instead… 

We ask users to share more details about their needs.

And guess what? 

You’ve already experienced this user flow!

Think about how you got to this page 😉

Here’s a reminder:

We redirect enquiries to a quiz like this after they’ve made an enquiry. 

That’s AFTER we’ve already collected: 

  • Name
  • Email
  • Phone Number
  • Budget

Meaning… 

Even if the user doesn’t complete the quiz (which is currently less than 15% of users)…

We still have the enquiry to pass onto the sales team 😎

WHY DOES THIS APPROACH WORK SO WELL?

There are some nuances.

We’re playing off the concept of ‘micro-commitments’.

This cognitive bias says that if you can get someone to take a small action, they’re more likely to continue to completion because they’ve become committed to the process.

Side note: this is why it’s best-practice to ask low commitment ‘binary’ style questions at the start of any quiz. For example, ‘How many bedrooms are you looking for?’ 

Ask the easy questions first. Get the user committed. Have them invest through their actions. 

Then ask the tougher questions, such as ‘How much savings do you have?’.

 

Then we use another cognitive bias called ‘Open Loops’. 

An open loop is any question or story that’s waiting to be answered. 

Our minds can’t stand not closing loops!

(Which is why every Game Of Thrones episode ends on a cliff hanger).

Sounds cool and all, but how to this apply to getting leads to complete a quiz? 

Take another look at the headline and button copy:  

“Almost Done…” 

“Complete Now”

We’re conditioned to want the dopamine hit of closing a loop…

There’s something about ticking things off the list that just feels good ✅

The copy plays on this instinct.

We also provide a logical, valid, real ‘Reason Why’ they should complete the quiz… 

(Which is so that we have a deeper understanding of their needs, and can better serve them with tailored information based on their requirements).

And as a huge bonus…

THIS PROCESS GIVES OUR CLIENTS A RICH PICTURE OF WHAT THEIR MARKET IS LOOKING FOR.

We’re able to capture vital intel into our client’s market: 

These insights can be fed back into future development projects for everything from configurations to pricing, to which features to highlight in renders and marketing material! 🙌

Now you may be wondering…

What happens when the user completes the questionnaire? 

Do you use a ‘Thank You’ page? 

Yes! 

We’ve developed another ‘Thank You’ page strategy for the last page which uses the cognitive biases we discussed earlier to prime the user to… 

Answer our client’s phone call! 

I’ll tell you more about it when we catch up 🙂

Speak soon,